From beginning to end, here’s how to create a Logo Design
Creating a logo is the first step in developing your brand and a symbol of business professionalism. The majority of businesspeople recognize that without a logo, no company can survive in today’s world. However, not everyone understands what a real logo is or how it functions.
In both the online and offline sectors, a logo is more than just a company’s face and identify. The emblem serves as a guarantee of quality to consumers and a symbol of trustworthiness to business partners. This is how market logic works: if a company has a high-quality logo, that quality extends to its activities, which include manufacturing and providing services. The logo distinguishes the company from its competition by making it distinctive and memorable. The brand’s visual identity is built around the logo. The company’s assets are legally protected by exclusive rights to the logo and corporate design.
A well-designed logo serves a purpose. It has to function. If a logo was produced without regard for (or in violation of) marketing and design guidelines, it will not serve its purpose.
Step 1: a quick overview
A brief is a document that looks like a survey. It is made up of multiple logical blocks (marketing, design, administration). The brief is intended to communicate to the designers the most important details about the project, including the aims and objectives, as well as the client’s requirements and wants.
The brief helps the client and designer understand each other sooner in the project, reducing errors. As a result, taking the time to answer all of the survey’s questions is a good idea.
Contact information, timeframes, and a budget are all included in a brief.
Step 2: Investigation
Any independent research conducted by the customer is invaluable to the designers. Professional designers, on the other hand, will always conduct their own research: they will research the market, the brand’s competitors, their logos and identities, and current visual trends as they apply to the project at hand. Analyzing the company itself, its positioning, mission, values, goals, and priorities receives special emphasis. Target audience research is also critical: the brand must speak the same language as its customers and strike an emotional chord with them.
Step 3: Conceptualization
The intellectual aspect of concept development can be separated into two parts: concepts and imagery. This is the most challenging and time-consuming stage of the process, and it frequently necessitates a group brainstorming session. There are various stages to brainstorming:
Step 4: Drawing
The logo sketches are first created by hand on paper. It’s common to make between 16 and 20 different variations. The client is emailed photos of the sketches to evaluate. Following that, the client will have a conference call to select the best three to four variants.
Step 5: Working on the versions that have been picked
The chosen sketches are digitally reproduced (usually with Adobe Illustrator). Details are added, as well as several color schemes and elements. The text design is split into two versions: positioning relative to the visuals, size, and typeface. Every letter is processed and every element drawn out in typographic logos (those that consist of text or a stylised inscription), changing a simple inscription into a text sign.
The client is also informed about the completed sketches.
The final stage is the presentation
Aside from different logo variations, the final presentation usually includes examples of logo placements on items, corporate documentation, advertising collateral, and so forth. The logo comes with a “history” — a summary of the graphic’s attributes, various interpretations, benefits, and drawbacks.
Following the presentation, there is another round of debate, culminating in the client’s approval of the final logo version.
Step 7: Work completion
For various media, the approved version is rendered in various formats (EPS, JPEG, TIFF). Different color variations of the logo are created if necessary: full color, monochrome, black and white. For smaller rendering possibilities, a simplified version is often offered. The client receives the completed files. They’ll be utilized to put the emblem on promotional items, company documentation, and so on. They will serve as a strong foundation for the company’s corporate style.
The customer and the design agency become partners and collaborators in the process of producing a logo. This combination will provide a proper, visually perfect, and meaningful logo, as well as a useful marketing tool.